Why invest in Hwy 55 with so many other food concepts to consider?

What have we learned after over 25 years that warrants your time, energy and investment?

HERE’S THE OFFICIAL STORY. But read on for what really makes us special.

Hwy 55 Burgers Shakes & Fries is a ‘50s retro-themed diner. We feature fresh, never-frozen hand-pattied hamburgers, cheeseburgers, house-made frozen custard, and other classic favorites (cheesesteaks, hot dogs, fries and shakes) in a fun, open-kitchen setting.

Founded in Goldsboro, NC in 1991, Hwy 55 reflects founder Kenney Moore’s commitment to authentic hospitality and fresh food. Hwy 55 currently has over 130 locations in 17 states and internationally.

We’ve won BurgerBusiness.com’s “Best Burger” and in 2016, for the second consecutive year, Hwy 55 was named a top 500 franchise in the United States by Entrepreneur magazine. Franchise Business Review acknowledges us as a top restaurant franchise in the country and Nation’s Restaurant News ranks us a “Next 20” restaurant brand.

Together, we’ll create your Hwy 55 Plan which will include distinctive signage, interior and exterior design, décor and color scheme. Your menu will include special recipes and items, including proprietary products and ingredients.

Restaurant operations are governed by uniform standards, specifications and procedures to deliver quality and uniformity of product and guest experience. In addition, every franchisee is taught inventory management and financial control procedures, including point-of-sale and tracking systems.

A comprehensive marketing program, embracing advertising and promotions, drive traffic and build customer loyalty.

 

OK, no matter how many food concepts you look at everyone will have their version of this.

SO WHAT REALLY MAKES HWY 55 SPECIAL?

Over 25 years of motivating and growing our people…over 25 years finding new ways to love our neighbors…over 25 years of teaching young people why “it’s not about you” and earning stellar performance…over 25 years of always explaining “why” to our associates…over 25 years of taking an authentic interest in our guests and managing each ‘moment of truth’ down to the smallest detail…

All this, results in a guest dining experience that earns repeat visits and, when done well year-over-year, same restaurant revenue growth.

We don’t think it’s all about us. We invest our time consistently delivering a better guest experience. We seek to inspire more motivated front-line associates (“greasers” i.e. cooks and “pink ladies” i.e. wait staff). That investment is returned a thousandfold to our franchisees.

At the end of the day, we’ve learned how to deliver an outstanding dining experience that all guests deserve. Our value proposition is outstanding.

So if you’re looking for a franchise food concept with enduring value, we hope you’ll check us out.